Why Gamification is the Hot New Trend in Digital Marketing

Rory McEvoy, October 2 2018

Gamification allows brands engage with their audience in a fun, exciting way, using traditional game mechanics in an online environment. It encourages quality engagement, awareness and is proven to solidify retention and brand loyalty. It can even educate a brand's audience. The concept of brand gamification has been around for a long time, but it...

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